Goals in Google AdWords

When people need to find information, what do you usually hear them say? “I’ll Google it!” are often the words heard. It’s estimated that Google processes more than three billion searches a day… yes, we said three billion. With that type of...
https://www.portsidemarketing.com/?p=18645

Logo Color, Psychology, and Psychographics

Think about your company’s logo. How did you decide on the color scheme? Is it based on your favorite colors? Did you choose them by random? If you answered yes to these last two questions it’s time to rethink your logo. Why? Color can dras...
https://www.portsidemarketing.com/logo-color-psychology/

What is SSL (Secure Socket Layer) and Why is it Important?

If you hear the term SSL being thrown around when talking about websites, it stands for Secure Socket Layer. Basically, it’s a special little protocol that does a big and important job on the web. It protects any sensitive information as it’s bei...
https://www.portsidemarketing.com/?p=18621

Why is CTR (Click Through Ratio) so important?

When you decide to go online to advertise your business or product you may hear a lot of lingo that may sound like a different language. There are a lot of “techie” web terms people use to describe ads and how well they are performing. One of tho...
https://www.portsidemarketing.com/why-is-ctr-so-important/

10 Most Memorable Logos and Why they Work

When you think about some of your favorite brands, what comes to mind? Most likely their logo is one of the first things that pops up. Why? Because it’s they have memorable logos. When you remember the logo you’re typically going to remember the ...
https://www.portsidemarketing.com/10-most-memorable-logos/

Remarketing with Facebook and Google

Did someone ever tell you that when they search for a pair of shoes online, the same ad or something similar continually pops up when they’re not even actively looking for it? Is it coincidence? Not a chance. It’s called remarketing and many busi...
https://www.portsidemarketing.com/remarketing/