Friday, December 29, 2017

Understanding the Average Cost of Website Design


How much should the average small business website cost? One of the most common questions asked by business owners considering a new website is, “How much is it going to cost?” As the primary decision maker for their company, they are right to b...
https://www.portsidemarketing.com/?p=18566

Friday, December 22, 2017

Is WordPress good for business website? 8 Reasons WordPress is the Perfect Business Website Tool


Have you been asking is WordPress good for business website? The internet is here to stay. Business owners who expect to compete in the marketplace have realized that a website is no longer an optional part of doing business, it’s a necessity. Desp...
https://www.portsidemarketing.com/?p=18552

Saturday, October 21, 2017

How Logo Design and Placement Influences Customers


Logo design and placement is a vital component when appealing to customers.  Customers generally don’t spend a lot of time looking at each item’s label.  It’s far more likely that they will quickly glance at the item.  This is why logo desig...
https://www.portsidemarketing.com/how-logo-design-and-placement-influences-customers/

25 Web Design Tips to Enhance Your Website


If you build your own website or hire professionals, web design tips can help you get the most bang for your design buck. Web design is anything but simple. One source tells you that simplistic is best, others say that intricate content-rich desig...
https://www.portsidemarketing.com/25-web-design-tips-enhance-website/

Friday, September 29, 2017

Should I Build My Own Website?


Have you ever thought to yourself, should I build my own website? There are some really great websites out there built by lucky novice website builders. It is possible that you could wind up among them and leave your mark on the internet. However, th...
https://www.portsidemarketing.com/should-i-build-my-own-website/

Friday, September 15, 2017

WordPress is Great for Website Design


A lot of people look past WordPress website design because they do not understand just how powerful this platform can really be. That is often because the people who think that, do not quite understand how to manage the tools that come with it. Thank...
https://www.portsidemarketing.com/wordpress-great-website-design/

Wednesday, August 16, 2017

Understanding the History of Web Design


The history of web design covers many different aspects of how people have designed websites for decades. Since websites are so commonplace now, it can be difficult to look back and think about what websites were like originally. The history of web d...
https://www.portsidemarketing.com/understanding-history-web-design/

Website design is a service offered by professionals to help your business rank online. For a complete definition, please visit WIkipedia.

https://en.wikipedia.org/wiki/Web_design

Monday, July 17, 2017

User Experience Design for Maximized Website Results


User experience design is a style of website design that positively influences the emotions and attitudes of your website visitors. It focuses on the important relationship aspect between your website visitors and your website. Creating a website wit...
https://www.portsidemarketing.com/?p=14359

Monday, July 10, 2017

Psychology of Web Design and Its Effect on Your Customers


Psychology of Web Design shows how colors, fonts, and spacing influence your customers’ moods. Many people don’t realize that good looking content is only part of the overall big picture that is your website. A certain look can generate positive ...
https://www.portsidemarketing.com/?p=14272

Wednesday, June 28, 2017

Pages per Session Importance in Google Analytics


Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is im...
https://www.portsidemarketing.com/?p=13521

Wednesday, June 21, 2017

Session Duration is a Useful Metric that is Often Misunderstood


Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages t...
https://www.portsidemarketing.com/?p=13517

Wednesday, June 14, 2017

Bounce Rate Importance and Tips for Improvement for Your Website


Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. ...
https://www.portsidemarketing.com/?p=13499

Tuesday, June 13, 2017

Google Analytics Introductory Guide for Beginners to Achieve Website Optimization


Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffi...
https://www.portsidemarketing.com/?p=13507

Wednesday, May 10, 2017

Near Me Search Strategy Helps Customers find Local Businesses


The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to...
https://www.portsidemarketing.com/?p=13380

Friday, March 24, 2017

Reputation & Search Rankings – How Do You Rate?


Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed enti...
https://www.portsidemarketing.com/?p=12706

Saturday, March 11, 2017

Social Signals & Search Rankings - What to Know


The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a ...
https://www.portsidemarketing.com/?p=12704

Friday, March 10, 2017

Optimizing for Mobile Effectiveness and Best SEO


When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing ...
https://www.portsidemarketing.com/?p=12702

Saturday, March 4, 2017

Friday, March 3, 2017

Google Ranking in 2017 – Learning What Matters


If the goal for your website is to boost its Google ranking during 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention ...
https://www.portsidemarketing.com/?p=12700

Tuesday, February 14, 2017

SEO and SEM Similarities, Differences, and Benefits


SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can b...
https://www.portsidemarketing.com/seo-sem-similarities-differences/

Saturday, January 14, 2017

Web Design: Mediums to Consider with Logo Design


Web design can take your business to the next level. In fact, web design is practically a necessity in this day and age. Web and logo design go hand in hand for reaching a wider audience than you could ever imagine. Here at Portside Marketing in D...
http://www.portsidemarketing.com/web-design-mediums-logo-design/